Air
conditioning small businesses can have money-making months when the temperature
soars. Nevertheless, customers need to know who to call when the air
conditioner/heater breaks, and the industry can be very competitive. That’s
where marketing touches down. Small
businesses can use a broad marketing and advertising strategies and techniques
to be noticed, and draw new customers throughout the entire year.
Prospecting
The
target market for an air conditioning includes homeowners, commercial-building
owners and property management firms. Concentrate on one or all of these
groups, depending on the size of local
area. For example, if living in small town, focus could probably be made on all
three. When living in a large city, focus could be on one of them, such as
commercial buildings, and fine-tune marketing to suit on this genre.
Marketing
and Advertising Ideas
If
new to the business, choose a company name that begins with an “A” so it’s one
of the first companies a potential customer sees when looking up air
conditioning in a directory. Set rates, as well as clearly define small
business’s capabilities and expertise. Develop a marketing or promotional material,
such as a sales letter or brochure, which contains this information. Purchasing
a small print or online ad space in the local yellow pages would also be
helpful.
Advertise services in the local newspaper during the cold months and
hot summer months. Create a website that contains search engine optimization
terms so that customers can find speedily when taking an online search.
Connecting
with the Community Organizations
Become
a member with community organizations, such as the chamber of commerce or the
local country club, to network with other entrepreneurs and prospective
clients. Referrals go a long way in the services industry, so make the most out
of local contacts and social events.
Marketing
of Preventive Maintenance
Promote
maintenance services instead of waiting for a prospective customer’s air
conditioning unit to bug down. Send postcard reminders to past clients
reminding them about regular routine maintenance, like system flushes or
weatherizing a vacation home. Send out a monthly newsletter on airconditioning
tips, such as how often to change the air filter, along with coupons for the
maintenance work such as how often to change the air filter, along with coupons for the maintenance.
Reference:
Denise Brandenberg, Air Conditioning Marketing Ideas, http://smallbusiness.chron.com/air-conditioning-marketing-ideas-23374.html
